Opportunities for local communities to learn about cultural resources and they are studied and preserved, help to maintain a constituency that will support these activities, even to build larger and stronger public support. Archaeologists have embraced public education and outreach as an impor t tool for preservation (e.g. Lemer and Jameson, and Moe this and Mackenzie Stone and Molyneaux 1994 Jameson 1997). architects, others concerned with and preservation of resources have the importance and benefits education outreach programmes g. Selig 1989, 1991; Shull and Hunter 1992; Boland and Metcalf 1993) Initially, much of this public-oriented effort was justified as a means of providing some return to the public for the public typically used are that CRM projects. by providing opportunities for public interpretation, and even for public involvement in CRM projects, they also can generate local public interest in, and support for their cultural resource programmcs should be conveyed But what message or messages about cultural resources in public education and outreach programmes? It isimportant to craft the appro- priate approach to reach different publics (Potter 1990; McManamon 1991) Communities have different pasts, or differing perceptions of what happened in the These variations should be taken into account in developing a public outreach programme. Medina (this volume) describes these kinds of variations in local communities in Argentina based upon history and social and economic To address the local factions in this situation, she recommends the devel opment of a series of public exhibits to describe the cultural histories of the region as a means of establishing a commonly agreed upon cultural heritage Ultimately, Medina hopes that sufficient agreement can be reached for a formal regional cultural museum to be established When considering what educational and interpretive messages are appro- priate, one of the messages must be of local interest sufficient to attract ndividuals with no special knowledge about cultural resources. Community specific messages are essential to successful public education, but outreach programmes also should directly or indirectly make general points related to value of cultural resources, the care that must be used when studying or treating or using these resources, and the often fragile, sometimes non
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