The beginings
It is interesting to note that Chiva Som was originally built by a wealthy Thai businessman and former Deputy prime Minister as a place to recuperate for his Bangjkok friends. The owner himself was a great spa enthusiast who went to Europe every year for the spa regime and live-calf cell therapy until mad cow disease became prevalent. He appointed a board of governors and sold some 250 life memberships of A$20,000each by just having an assistant call his friends and associates. The initial know-how was acquirerl through a consulting contract with Champney’s of the United kingdom.