Nearly 60% of patrons say they look to a menu board for promotions and specials, but only 39% said that information was very easy to find. In fact, there were multiple menu parts that exhibited a gap between customers’ desired information and how easy they are able to find that information. We also uncovered the menu categories that operators are much less likely to include on menu boards, including check-boosting items like desserts, side dishes, and alcoholic beverages — only 1 in 10 operators who serve alcohol said they included alcoholic beverage information on the menu board.