new report says exhibitors will be more successful if they train their staff teams not only on their company’s goals and objectives but also on the tradeshow’s attendees and target market.
Face time matters for meeting attendees, especially when it comes to the time they spend with exhibitors on the show floor. A 2012 report, “The Role and Value of Face-to-Face Interaction,” showed that tradeshow attendees prefer to obtain information from exhibitors through face-to-face conversations and one-on-one demonstrations with exhibit staff.