At first, nobody expected that "Virgin" will be able to succeed in the airline business. Because this business is filled with original businessman, which run a business a very long time and has a lots of base customer. They are considered to be very difficult to insert a new business in this market. In particular, the main airline of UK,"British Airways", Which has been affected by a low cost airline's coming into the market.
Later has lawsuit between British Airways and Virgin Atlantic. The court judgment that British Airways pay damages to Richard Branson and Virgin Atlantic's because the action to discourage business.