Persuasive words
Since there are no exact rules requiring you to use any particular form of writing, it
therefore depends on your creativity in using the language to attract your reader to the advertisement. To help you with the writing of print ads, some words which have been
identified as the most personal and persuasive are suggested below.
• New-Human beings continuously crave novelty.
Save - Everybody wants to save something, whether it is time, energy or money.
Safety ~ This word indicates long-lasting product quality and personal well-being.
Proven - Documentation works.
Love - Everybody wants the inner satisfaction this word connotes.
Discover-This word stimulates feelings of adventure and excitement.
Guarantee -Today's consumers often demand a guarantee of some kind.
Results-Ultimate result are every consumer's desire.
Health -Health consciousness can be applied to a wide variety of products.
You -This probably the most persuasive word of all in ad copy. • • • •