Students want separation between their online academic life and online social life. Students are
increasingly interested in preserving privacy, maintaining a separation between their online social lives
and their online academic lives (Wang et al, 2012; Jones et al, 2009). Just under half of UW students who
responded to the ECAR survey in 2013 reported that they like to keep their online academic and social
lives separate. In 2014, that percentage increased to 64% (p value