Partner in the value chain need to be informed about the opportunities to de-risk new low-carbon investment though collaborative R&D and sharing the risks of commercializing new-to-market technologies; best-practice sharing for operational fuel-efficiency improvements; base-practice sharing about airport operations; the potential competitiveness gains embedded in taking a long-term view on the decarbonisation of tourism’s component industries, including increased market share in environmentally aware consumer market, reduced operating expenses and medium-term net negative costs associated within the aforementioned ‘low-hanging fruit’