The internet has played a significant role in our daily life in that people can talk through the
internet to one who is actually on the other side of the Earth, can send email around the clock,
can search information, can play game with others, and even can buy things online. Meanwhile,
Internet shopping has been widely accepted as a way of purchasing products and services It
has become a more popular means in the Internet world ((Bourlakis et al., 2008)). It also
provides consumer more information and choices to compare product and price, more choice,
convenience, easier to find anything online ((Butler and Peppard, 1998)). Online shopping
has been shown to provide more satisfaction to modern consumers seeking convenience and
speed ((Yu and Wu, 2007)). On the other hand, some consumers still feel uncomfortable to
buy online. Lack of trust, for instance, seems to be the major reason that impedes consumers
to buy online. Also, consumers may have a need to exam and feel the products and to meet
friends and get some more comments about the products before purchasing. Such factors may
have negative influence on consumer decision to shop online.