Can you make the product/service more expensive or less?
Can you make the product/service more available and affordable?
Can you make the product/service-price bundle more compelling?
Can you make the product/service more socially visible?
Can you make the product/service more extravagant and conspicuous?
Can you make the product/service more socializing and bonding?
Can you make the product/service more experiential, exciting & memorable?
Can you make the product/service more venerable and veteran?
Can you make the product/service more humanizing and spiritualizing?
Can you make the product/service more moral and ethical?