Now this era of Agriculture is treated as ICT mediated Market Led Agriculture Extension era. So in this Information
revolution age we can’t able to survive without Information. As per R.T.I. act 2005 every person deserves his/her
right for Information. So by giving respect to Information we should create a Revolution on Information by the
enchanting mantra “Soochana se Samadhan”.India is second largest producer of commodities such as fruits and
vegetables. One of the key issues, which require research, is the method by which we can reduce the post harvest
loss, which is quite substantial at present. This would need design of cost effective, efficient, environment friendly
storage system. Also, there is need for value addition to agricultural produce to maximize the agriculture return. This
paper attempts to highlight the importance of ICT in improving marketing activities of retail business in agricultural
areas in Indian economy. This paper also discusses vast potential of implementing the same in Indian agricultural
business activities with some success stories, models for justification of the importance of ICT in Agriculture Retail
Marketing.