Advertising
Today more and more brands are leveraging the ubiquity of the mobile phone to
begin integrating Augmented Reality within their campaigns. Companies such as
Nissan, Toyota, BMW, and Mini are using magazine advertisements and AR to give
the viewer a full 3D view of the car being advertised. Lego stores use an AR system
to provide kids an animated version of the completed Lego set inside the box they are
holding. The motion picture industry has also taken advantage of Augmented Reality
to promote movies such as Transformers, Iron Man, and Star Trek.
One of the bigger examples is the “N Building” in the Tokyo shopping district,
which is outlined in the Quick Response (QR) code section that allows shoppers and
passers-by to use AR to get real-time information about what’s inside the building,
show Tweets that are being posted by people inside the building, and have different
augmented decorations depending on the season.today
Advertising
Today more and more brands are leveraging the ubiquity of the mobile phone to
begin integrating Augmented Reality within their campaigns. Companies such as
Nissan, Toyota, BMW, and Mini are using magazine advertisements and AR to give
the viewer a full 3D view of the car being advertised. Lego stores use an AR system
to provide kids an animated version of the completed Lego set inside the box they are
holding. The motion picture industry has also taken advantage of Augmented Reality
to promote movies such as Transformers, Iron Man, and Star Trek.
One of the bigger examples is the “N Building” in the Tokyo shopping district,
which is outlined in the Quick Response (QR) code section that allows shoppers and
passers-by to use AR to get real-time information about what’s inside the building,
show Tweets that are being posted by people inside the building, and have different
augmented decorations depending on the season.today
การแปล กรุณารอสักครู่..