Green
car is not a new word to discuss in India now
due to publication of many papers in the area of Environment
and in the subject of green marketing. The term green has
been discussed a lot by the researchers in many conferences
and seminars but it is yet to be practiced by the publishers or
by the consumers in India. The green cars have been
manufactured in other developed countries and are very well
received by the customers. Some of the manufacturers in India
have made an attempt of manufacturing green cars for Indian
market, anticipating the demand but they are yet to create a
niche for themselves and EFC (Environment Friendly Car).
Author has made an attempt to understand as to what is the
problem with the Indian market for accepting the green car.
The problems could be many but the basic problem which has
been identified during the study lies with the customers who
are aware of what the green car means to them and also on
the part of policy makers.