Three of the project team members were completely bilingual, having lived extensively in
English-speaking environments: in fact, one had actually studied in England and thus had a deep cultural knowledge of the UK. These three proved very helpful to the team, especially with such practical things as opening bank accounts, navigating the public transportation system, setting up mobile phone contacts, shopping, and the like. The others had varying degrees of cross- cultural exposure and competencies in the English language. All were from group-oriented, high-context cultures, a fact that allowed teamwork to emerge quite naturally and ensured that the team would pay attention to unarticulated details-factors that proved invaluable for being able to see things in the stores that others from low-context countries might not notice. Team members' natural perceptual ability helped ensure that they would be able to act as organizational bridges between their home subsidiaries and Tesco UK