THE RAPID GROWTH OF CONSUMER DATA, COMBINED WITH THE EXPANDING IMPACT OF SOCIAL MEDIA, HAS CREATED A NEED TO
BETTER UNDERSTAND WHICH DATA IS MEANINGFUL. THIS IS POSSIBLE ONLY WHEN DATA IS CONSIDERED IN THE CONTEXT OF THE
NETWORKS WITHIN WHICH DATA IS SHARED. CONSIDERATION OF HOW PEOPLE ARE CONNECTED TO OTHER PEOPLE, PLACES AND
THINGS HELPS DEFINE THEIR SPHERE OF INFLUENCE AND CAN PROVIDE INCREASED INSIGHTS AS TO THE NATURE AND IMPORTANCE OF
TRANSACTIONS THEY CONDUCT.