Telephone inquiries
Many organizations today use both inbound (prospect calls the company) and outbound
(salesperson contacts the prospect) telemarketing. Inbound telemarketing
involves a telephone number (usually a toll-free number) that prospects or customers
can call for information. Companies distribute toll-free number by direct mail pieces
(brochures), advertising campaigns, and their outbound telemarketing program.
United Insurance agency in Muncie , Indiana, uses both inbound and outbound telemarketing
to serve their market niche of hotels across america. They use outbound telemarketing
to generate and then qualify leads for their salesforce Qualified leads are turned over to experienced
salespeople. Usually, interns do all the outbound telemarketing Inbound telemarketing is used to resolve
problems, answer questions of prospects, as well as take orders from existing customers.