Appendix The Process Behind the Project
The Consumer Goods Forum’s Emerging Trends/Future Value Chain project included input from more than 200 consumer goods and retail executives and involved a three-step process: 1. Conduct a trends analysis to qualify the most relevant trends and then narrow down those that will have the greatest impact on the industry. 2. Dig deeper into these trends and translate them into initiatives for collaborative action by the industry. 3. Develop supporting action plans to address these initiatives.