What role does courage play in the work of a freelance product designer?
I could cite Aaro Hellaakoski, who said in one of his poems that walking along the road makes you a prisoner of it, while freedom can only be found in thick snow. This idea contains the essence of courage.
Boldness is a characteristic necessary to any freelance designer. Success comes from doing something new, not from doing what everyone else is doing. I’ve been a freelancer for nearly 50 years and have always tried to do things my own way. I’ve worked in many different jobs over the years: as a graphic designer, photographer and interior decorator. Product design, however, has always been closest to my heart. A freelancer must be bold, innovative and tough. What’s important is doing what you enjoy.
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