At times this is interpreted in the sense that globalization is driven by technological change. But technology itself is socially embedded and shaped; technological determinism is not appropriate. What matters is not technology per se but the way it is harnessed by economic, political and social forces. Technological changes and their ramifications contribute to the impression that globalization is “inevitable," “unstoppable." A reality underlying this is that globalization is a macro-economic phenomenon that is also driven by micro-economic forces, that is, on the level of firms. The opportunities that new technologies provide apply not merely to transnational corporations but also to small and medium size firms. Globalization is not merely driven by major corporations, international institutions, and governments but also by social forces, including consumers and social movements.
Globalization involves major changes in the economic landscape that are all intertwined: accelerated globalization comes in a package together with informatization, flexibilization, and deregulation. This package effect contributes to the dramatic character of the changes associated with globalization. In effect, globalization serves as the shorthand description of these changes. Since “globalization” per se refers to a spatial process, that is, world-scale effects (precisely of what is not determined), the term itself is inadequate but serves as a stand-in for or flag word signaling wider changes.
At times this is interpreted in the sense that globalization is driven by technological change. But technology itself is socially embedded and shaped; technological determinism is not appropriate. What matters is not technology per se but the way it is harnessed by economic, political and social forces. Technological changes and their ramifications contribute to the impression that globalization is “inevitable," “unstoppable." A reality underlying this is that globalization is a macro-economic phenomenon that is also driven by micro-economic forces, that is, on the level of firms. The opportunities that new technologies provide apply not merely to transnational corporations but also to small and medium size firms. Globalization is not merely driven by major corporations, international institutions, and governments but also by social forces, including consumers and social movements. Globalization involves major changes in the economic landscape that are all intertwined: accelerated globalization comes in a package together with informatization, flexibilization, and deregulation. This package effect contributes to the dramatic character of the changes associated with globalization. In effect, globalization serves as the shorthand description of these changes. Since “globalization” per se refers to a spatial process, that is, world-scale effects (precisely of what is not determined), the term itself is inadequate but serves as a stand-in for or flag word signaling wider changes.
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