I believe that people like him because he's personable and appears to be approachable and in touch with ordinary folk's problems and issues. As a communications specialist, I observe political candidate's speaking style and President Obama has a relaxed style that is non-threatening. I don't wish to argue his politics or what he has achieved or not achieved but if you watch the way that he communicates you will understand why so many people like him. They perceive him to be a friend. There are also a lot of people who express derision when it comes to this particular president. As human beings we tend to look for information that confirms what we already believe. Those who did not vote for him will ignore any good he may have done and focus instead on his flaws and shortcomings and vice versa. Those who did vote for him, will ignore his shortcomings and focus instead upon his strengths.