Pretty much spells out commercials in a nutshell, doesn’t it? Commercials are extremely short, so much so that many are as short as 20 to 30 seconds in length. And yet in that short span of time we are so engaged as to be introduced to something we didn’t even know we needed. Then we see a single commercial, on average, 6-7 times a day, reinforced by billboards, signs, colors, and sound. We’re bombarded with images which have one purpose: to get us to buy their products. What if we could recreate this experience, get students to buy into what we’re teaching them?