While web orientation has been by now clearly recognized and
elaborated on in research, this is not yet reflected in practice for
varying reasons.The established practices of using software products in a traditional way seems to still be more convenient for
consumers and more profitable for software producers.The lack of
clearly formulated business models alongside the investment made
in changing the existing software are additional concerns.Furthermore,the continuous and rapid change of many web technologies,
often not followed by adequate standardization efforts may also
discourage their adoption.