James Phelps, Samuel L Jackson and a host of other stars have been getting their nipples out to raise awareness for breast cancer.
The hashtag #InTheNipOfTime is spreading the message that men are just as susceptible to breast cancer as women. From Mark Ruffalo to James Phelps male celebs are getting their shirts off and getting the word out.
#InTheNipOfTime was created by OneForTheBoys, a group that aims to educate men around the world about cancer.