Russia also has a lower score similar to Brazil. Family, friends and
often neighbors are extremely important to getting through the challenges of everyday life. Relationships are crucial
in obtaining information, getting critical introductions and completing successful negotiations. Relationships need to
be personal, authentic and full of trust before one begins to focus on tasks. India falls in the middle between
individualism and collectivism. This may have many roots, including the lingering influence of being part of the
British Commonwealth for several hundred years.