Consumers: some consumers buy milk directly from the plant while some buy from retailers or 3PLs
providers.
Milk board: the board was established according to a milk act which was composed by agricultural experts
and scientists from stakeholders in the dairy supply chain and governors. The board has a role to support and
control the quality, quantity and price of raw milk for domestic consumption. An annual Memorandum of
understanding (MoU) is established under an agreement among farmers, collectors and milk plants