Dynamic Cybernetic Process
Control is a continuous,dynamic,cybernetic process. Control begins by setting standards ,measuring performance, and then comparing performance to the standards. If the performance deviates from the standards,then managers and employees analyze the deviations and develop and implement corrective programs that( they hope) achieve the desired performance by meeting the standards. Managers must repeat the entire process again in an endless feedback loop (a continuous process). Thus, control is not a one time achievement or result. It continues over time (i,e., it is dynamic) and requires daily,weekly,and monthly attention from managers to maintain performance levels at the standard. Cybernetic derives from the Greek word kubernetes ,meaning”steersman,” that is , one who steers or keeps on course. Wiener, N. Cybernetics; Or control and communication in the Animal and the machine. New York: Wiley,1948
Keeping control of business expenses is an example of a continuous,dynamic,cybernetic process. A company that doesn’t closely monitor expenses usually finds that they quickly get out of control,even for the smallest things.