2.2 Demographic and preferences questionnaire
The demographic characteristics of consumers (age and education level) were collected as well as information about their level of responsibility for cooking main dishes at home. Additionally, they were asked to indicate if they had a cold or allergy at the time of the test. Their preference for the consumption of several types of meat was also asked as well as the frequency of consumption of pork in hot or cold dishes. Finally, consumers were asked to answer whether they had a dissatisfactory experience with pork in the last two months, and if so, they were asked to choose one or several reasons from a list including the following: bad taste, bad odour, too fatty, high losses when cooking, fluid when cooking , though, low fat ,marbling, too light , too dark color, rancid and spoiled.