Promoted Tweets. Advertisers pay to have their tweets appear in users’ search results.
Promoted Tweets are Twitter’s version of Google’s Ad Words. The tweets appear as “promoted” in the search results. Pricing is on a “cost-per-click” basis of between $.50
to $1.50 per click, and based on an auction run by Twitter on the Twitter ad platform.
Promoted Tweets can be geo-targeted and also offer keyword targeting that enables
advertisers to send the tweets to specific users based on keywords in their recent
tweets or tweets with which they have interacted. For instance, if you are tweeting
with a friend about a really cool new album, and the band has scheduled a concert in
your area, Twitter can pass this information to marketers who will send a Promoted
Tweet offering tickets. Twitter says this will not lead to more ads, but much better
targeted ads close to the point of consumer purchase.