Integrity
We will only work for organisations that are prepared to uphold the values of transparency and honesty in the course of our work for them.
Sometimes our clients are involved with contentious issues. It is part of our job to provide communications assistance to those clients. We undertake to represent those clients only in ways consistent with the values of honesty and transparency both in what they do and in what we do for them.
We respect the views of employees who have serious concerns about working for any specific client or on any particular assignment. No employee will be required to work for a client inconsistent with his / her conscience. We will consider our employees views in the Firm’s decision to work on a particular client.
Excellence
Our purpose as a Firm is to achieve excellence in helping our clients succeed in Being More. This means Burson-Marsteller is committed to being more strategic, more creative, more evidence-based and more rigorous in delivering quality implementation. Our clients should expect best-in-class quality in every single office around the world.
We are dedicated to industry-leading thought leadership and to bringing new ideas, insights, and a global perspective to our clients.
We are dedicated to seamless teamwork and the infrastructure to encourage an integrated, connected global company. We take every step to encourage respect and support of our colleagues around the world.