Preserved Egg Neutralists, Neutralists are unique to the preserved duck egg market. Neutralists are different from all other preserved duck egg segments in that they are neutral in attitude towards imported Chinese preserved duck eggs; Neutralists do not appear to limit purchases due to Health Concerns or Cooking Considerations; Neutralists are lower in their agreement compared to Potentialists that they do not limit purchases due to a lack of traditional Chinese cooking knowledge or concerns that family members will eat preserved duck eggs. However unlike the Enthusiasts, Neutralists do not believe that preserved duck eggs are a Healthy Product and they are lower in agreement compared to Potentialists that the eggs are nutritious, Finally, except for the country of origin variable and Freshness component, product attributes do not appear to be important to Neutralists. With the lowest rating for the importance of price (approximately not important), lower in importance compared to preserved egg Pragmatists and preserved egg Enthusiasts, results suggest that Neutralists may not be price sensitive. Our results indicate that Neutralists account for 23% of preserved duck egg buyers.