Investment analyst Alyce Lomax described Rayovac's move into pet supplies as "diworseification," a term that described "companies that lose their primary focus in their quest to jumpstart growth through diversification." Even so, most analysts hailed the deal, while investors sent the company's stock up nearly 10 percent immediately following the announcement. Overall, the company's stock had risen from about $15 to around $45 in the two years since its acquisition of Remington