• Market Matchup
– Target Market:
• People with a common want or need that a business
can satisfy
• People who are able to purchase your product
• People who are more likely to buy from your business
– Market that a Business Needs:
• People with a need that your products can satisfy
• Enough people in the target market to generate profit for your
business
• People who are in possession of, and have the willingness to
spend, enough money to generate profit for your business