When astronauts walked on the surface, they reported that it was dark grey, the color of pavement. Because of its dark color and bumpy surface, it only reflects about 12% of the light that hits it. Additionally, the amount of light we get from the Moon depends on the point of its orbit.
The brightness of the daytime sky completely washes out the light from the stars, but the Moon is even brighter, and so we can can see it in the sky during the day. The Moon follows an elliptical orbit around the Earth, changing its distance and brightness quite a bit. When it is at its closest point, and it’s full, this is known as a supermoon. This Moon can be 20% brighter than normal.