The first thing to say is that yes, The Division is a good looking game. I've not seen the console version in action, but the PC build is crisp and rich with detail. More than that, though, what makes The Division an impressive PC release is the wealth of customisation. As hinted above, there's a wealth of graphics options available to tweak and configure, from the usual texture and shadow settings to more specific tweaks. Don't like chromatic aberration? You can turn it off.
The UI is also completely customisable, letting you resize and reposition every part of the on-screen HUD. "Not only can you do that," says Jansen, "but, if you have multiple monitors, you can decide to have all of [the UI elements] on one monitor. Especially if you’re running a triple-monitor setup it’s nice. Even if you don't—if you have a separate monitor where you put up all your stuff, and then [the primary monitor] is completely clean. Being able to change that and change the size is not something you see, and it’s very, very cool. It’s one of the things we’re extra proud of for the PC version."
It also feels right. The default keyboard configuration is sensible and intuitive, and the menus properly support mouse—to the point that you can equip gear by dragging and dropping pieces from your inventory onto the character model. In all, it's extremely promising. More and more, big publishers are letting development studios push the power available on the PC. The Division could well be that rarest of things: a proper PC version of a Ubisoft game. Now we just have to hope that the game is as worthy of attention as the options and settings underlying it.