Letterhead
The BEST WESTERN logo and color bar are mandatory on this item. The
technical specifications listed in this section must be followed for all Property
Letterhead and for in-room letterhead that is branded.
1. BEST WESTERN logo at 3/4” (19mm) wide.
2. The letterhead must match the envelope.
3. Paper must be a minimum of 24lb (80 gsm) high quality in bright white
or off white. Recycled paper of this weight is acceptable.
4. The color bar must be 1/4” (6.5mm) thick.
5. Type layout:
a. Property name must be in ITC Century Book Condensed if
displayed under the BEST WESTERN logo.
b. Property address and other information must be typeset in
Helvetica Neue Light.
c. Property phone number and reservation line may be in
Helvetica Neue Medium.
6. When a property logo is displayed, it must fit into an area of
1 7/8” x 1 7/8” (47.5mm x 47.5mm).
7. Property address information may be displayed directly below
property name/logo, or at the bottom aligned with the Best Western
logo above.
8. Legal line (North America only) must be displayed centered at the
bottom in 6pt. type using either ITC Century Book Condensed or
Helvetica Neue.
9. For multi-property letterhead, only Best Western hotels are permitted.