Over the years since the 1990s, conceptualization in public relations research has led to research focused more on taxonomies of relational variables with little sensitivity to the contextualization of those variables. As is evident in the interpersonal communication literature, the speculation about lists of variables that differentiate relationship qualities is often similar to a dog chasing its tail. Many variables are proposed by various theorists but those that truly differentiate the enactment of successful from unsuccessful relationships continue to be more speculative than definitive. And, such pursuit is often confounded by a tendency to not anchor the discussions in antecedent conditions or attach them to outcome variables, despite the wisdom of Broom et al.’s challenge. According to Broom et al. (1997), relationships are “properties of exchanges, transactions, communication, and other interconnected activities” (p. 94). Such challenges result from the fact that as in interpersonal communication the types, contexts, and expectations of relationships vary leading researchers to conclude that lists of variables can help but are likely to never achieve universality and predictability with strong ability to account for the variance in successful relationships.