In passing these laws, the New Zealand government has recognised that there is a public interest in protecting the rights of business people, authors and artists to their own intellectual property. Unauthorised use may:
deny rights holders the legitimate proceeds of their work
discourage innovation and creativity
deceive consumers as to the origin and quality of goods
cause health and safety risks (e.g. counterfeit pharmaceuticals or defective electrical equipment)
provide a source of funding for organised crime and terrorist groups.
Also, there is growing acknowledgement that counterfeiting and piracy are global problems in need of global solutions. New Zealand has signed up to certain international treaties and agreements about protecting intellectual property rights. The Trade Marks and Copyright Acts reflect these treaties and help New Zealand to fulfil its international obligations and contribute to global solutions.
The protection of intellectual property rights also accords with MBIE’s statement of intent, and in particular with its work in enabling businesses and people to participate with confidence in markets.