Almost all fashion ventures are hoping to advertise their brands by having girl groups wear their clothes. Outfits worn by girl group members are seen and worn by people from Southeast Asia, Europe, as well as South America. With rapid increase of fame for Girls’ Generation and Kara in Japan, “Costume Play,” a phenomenon where people follow famous girl groups’ fashion style,was popular among Japanese women. One television program in Japan even showed different make-up techniques and fashion styles of Kara and Girls’ Generation.