WE DON'T BELIEVE throwaway and jeans are words that belong together.
Just the opposite, jeans are a piece of clothing that ages and grows more beautiful with the wearer, and are worth wearing out and mending.
IT'S ALL ABOUT looking after things, breaking your jeans in, creating your own look and mending them in your own way. It is deeply rooted part of Nudie Jeans to encourage the care of things that actually get more beautifaul as they age. Things that bear your own history and are timeless. That's we continue to pass on the message about preserving what you love and is worth looking after.