The understanding of morality is different. The Koreans emphasize personal welfare and Americans puritanical morality(Retting and Pasamanick, 1962). The Chinese show a great moral ethic value and a strong group orientation(Hsu, 1953)
Cultural groups also differ in accepting compliments. The Japanese are less likely to accept compliments and complain less often in interactions than Americans(Barnlund and Araki, 1985)