After college, he worked for a company that developed software for Macintosh computers, as well as Claris, a subsidiary of Apple. His first entrepreneurial venture was co-founded in 1991, with three of his friends, a software company called Ink Development. Due to a component of the business begin dedicated to e-commerce, the later changed the name to eShop Inc.; the company was eventually sold to Microsoft. Fascinated by the human challenges of e-commerce, Omidyar continued to experiment with developing prototypes to augment trade via the Internet during his time off from a full-time job at General Magic. To his amazement, his first sale on the Well was not a Pez dispenser, but a laser pointer that no longer worked. This odd transaction would become the start of an immense marketplace transition from brick and mortar to drag and click.