IntroductionExcessive alcohol consumption is an important cause of socialand health harms (Babor et al., 2010). There is strong evidencethat price-based interventions, such as increasing alcohol taxa-tion, banning alcohol promotions, or introducing a minimum unitprice, would be effective approaches to reduce the level of alcoholconsumption and related health and social problems in a society(Anderson et al., 2009). However, to determine the most effectiveapproach to alcohol pricing interventions, good estimates of priceelasticity are needed.