Riceberry Rice is the new variety of rice that has been bred in Thailand. The rice is deep purple in colour; this rich dark colour is typical of plants that yield high nutrition. Rice berry rice is cross pollination of three hardy and loved rice strains; they are: - See more at: http://www.thenaturalhealthmarket.co.uk/riceberry-organic#sthash.zzDgmRrB.dpuf