Sadly, many of the factors that affect the ability of an airline to perform reliably are
beyond their control – air traffic control capabilities, airport operational issues (runway capacity,
check-in and security facilities, baggage handling system), and weather. If many of these factors
are beyond the airlines control, then it is possible that empathy assumes even greater importance.
5
In addition, lack of professionalism on the part of airline personnel at the different stages of the
interaction with the passengers, such as check-in agents, gate agents, flight attendants, and
others, can also result in the lower perceptions of provider's overall service quality (Babbar and
Koufteros, 2008).
Sadly, many of the factors that affect the ability of an airline to perform reliably arebeyond their control – air traffic control capabilities, airport operational issues (runway capacity,check-in and security facilities, baggage handling system), and weather. If many of these factorsare beyond the airlines control, then it is possible that empathy assumes even greater importance.5In addition, lack of professionalism on the part of airline personnel at the different stages of theinteraction with the passengers, such as check-in agents, gate agents, flight attendants, andothers, can also result in the lower perceptions of provider's overall service quality (Babbar andKoufteros, 2008).
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