Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution
The competitors like Nokia are focused focussed only in one segment
Since India is a potential market, entry of foreign players is likely high. Foreign players like Haier have already started gaining market share in India in home appliances.
Threats from Chinese products
Retail Chains like Bigbazaar sell consumer electronics and home appliance in low cost strategy which are procured in bulks from foreign market