This study is designed to elucidate the barriers of cross cultural communication in
multinational firms. In order to discuss the influence of national culture on
cross-cultural communication, national culture is regarded as static context rather than
dynamic context. On the other hand, the sample company is a typical case, which
meets with a lot of problems when they are cooperating with Chinese subsidiary
company. R&D manager in Swedish parent company admits that they did not do any
research about Chinese culture when they decided to extend their business to China
through cooperating with a Chinese company, so as to Swedish managers are all adrift
to deal with cultural difference. However, these problems are typical existing during
the cross-cultural management. Hopefully, these problems presented in this study can
shake the mode of managers’ thinking, bring new thoughts and be helpful to managers
in multicultural companies. In this research the authors focus on two cultures of big
difference as the study sample. For the future research, it would be interesting to
extending the study on other cultures to study with.