Thus, a major consideration is for both a formal well as informal evaluation of the business opportunity. The new venturist and the small business owner both require solid facts to
a. Alert them to changes taking place in the market regarding their products and services
b. Answer questions about the needs of their middlemen and retailers
c. Offer options that will enable them to adjust their competitive strategies and, in the case of the new venture, to
d. Provide them with the primary information that is needs to launch their start-up.
Identifying Markets the answer to six basic questions: