Photographs and Illustrations
Photographs and Illustrations are easy to produce and relatively inexpensive. Using images allows the salesperson to present a realistic portrayal of the product or service. Many products cannot be taken into a prospective buyer’s office because of their size. A well-detailed image can give the prospect an idea of the product’s appearance and size. Line drawings and diagrams can show the most important details of a product. Images are most effective when they illustrate and simplify a more complex product or feature and make it easy to communicate information about size, shape, construction, and use.