This study aimed to explore the factors that contribute to form consumers’ buying motives of herbal skin care products in Bangladesh, and to determine the relationships among marketing mix elements, consumers’ values and their buying motives in herbal skin care products in Bangladesh. This study used methodological triangulation approach where both qualitative and quantitative research methods were employed.The samples of this study included students-consumers of five different universities located in Dhaka city. The study found 230 valid responses, and subsequently these
were statistically analyzed within SPSS and AMOS frameworks. This study found that uying Motives of Herbal Skin Care Products: The Case of Generation Y in Bangladesh