Herbal Essences is marketing these products as silicone-free shampoo and sulfate-free conditioner. I am not convinced by the marketing strategy at all because I could easily turn that bottle around and see that the hair shampoo has sulfates (which some naturals want reduced or eliminated in shampoo) and the hair conditioner has silicones (which, again, some naturals want reduced or eliminated in conditioner). In truth, you should avoid the shampoo if you want sulfate free cleansing and avoid the hair conditioner too if you want silicone free conditioning. This is no slight on the quality of the products and I am well-known for my obsession in general with herbal essences despite all the silicones, sulfates and unnatural blue hues. I do however think the marketing people failed immensely as there is really no major reformulation; but somehow trying to convince the consumer with labeling that it is a different product.